So many moving parts
So much data
Constant change
Pressure to perform
Extremely high stakes
The Coheus team has a combined 50 + years of mortgage executive management experience. But that was not not enough for them. They went out and interviewed more than 300 other mortgage executives to put together the best information they could about how to manage your mortgage business.
The Playbook is the result of asking mortgage executives how they Measure what Matters. These executives described what they measure and why.
We’ve grouped Measuring what Matters into the overall context of the executive’s job role: